When you are choosing an anti aging product or anti aging cream, all the choices available can be overwhelming. It seems that everyone has a product out and they all claim that it is the best. So, how do you weed out the false claims and empty promises from the stuff that actually works? It takes a little footwork on your part, but with some good research you can find the best anti-aging cream by knowing what makes a cream the “best.”(1) It’s the best because people are saying good things about itFind out what real people are saying, not some marketer who was paid to write a bogus story about how a wrinkle cream changed their life. The best anti aging products tend to have the best consumer reviews. Read product review message boards and sites like epinions.com to see what real people are saying about the product. Most of these people will not tout a product’s effectiveness just because of a brand or hefty price tag. They will say it is the best anti-aging cream / serum because it works for them and the products effective is why it is the best.(2) It’s the best because it worksThe best anti aging cream will actually work. There will be proven results and it will have long term results. There will be research to support these claims and clinical trials to back it up.(3) It’s the best because it has high quality ingredientsHigh quality ingredients are vital to a good anti aging product. Read the active ingredients panel. It should have at least one of the top, recommended ingredients for anti-aging products such as coenzyme Q10, Retinol or hydroxy acids.(4) It’s the best because the company behind it has a good reputationA product backed by a company with a good reputation benefits you, the consumer, in several ways. For one, it ensures that the product you are getting is top notch, mainly because the company’s good reputation is riding on it. Second, a good company is not going to put out a substandard product intentionally. You also know that a good company is more apt to thoroughly review and test their product before putting it out on the shelves.(5) It’s the best because it has few or no side effectsSide effects can be very bad in some products. An anti aging cream with few or no side effects is very desirable. You can skip the skin irritation or rash or burning and just have smooth, wrinkle free skin.(6) It’s the best because it is a great valueDoes the product work and do you get enough benefits for the price that you pay? Value is a critical part of determining the best anti aging cream. Do you get the most that you can for your money? That is the critical question.There are so many anti aging creams & products on the market choosing one can be a daunting task. Once you have an understanding, though, of what makes a cream the best, you can begin to eliminate unworthy competitors. Sure, you want the wrinkles to diminish, but you also want to keep your skin healthy and irritation free. This means that you must take great care with what you put on your skin. So take the time and do your homework. Don’t just run out and buy the first cool product that you see on television. Research and read to find the best anti-aging cream and the best one for you